MARKET RESEARCH

The first step for any project will always require thorough market research to ensure that the project can fulfil its maximum potential.

page-08-tivoliparc

DI Leasing starts with a general analysis of the particular local market and their shopping cultures. This is then compared to a variety of similar projects enabling a more specific plan to be drawn up, identifying target customers. The target customers are categorized by a number of characteristics; their needs, spending power, backgrounds and locations.

Catchment areas are then calculated with number of inhabitants per category, whilst also taking into account other guests and users of any potential property, such as business people or tourists.

Finally, a general forecast of the potential of the property is produced, which provides the basis for any further work, whether it be Franchise Development, Leasing or Property Management.